The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.
The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.
The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management.
Entry requirements
Degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education.
English course A from Swedish Upper Secondary School (Gymnasium) or equivalent. This can be proven by for example the following inernational tests:
- TOEFL with a minimum score of 530 on paper based test and not below 4.0 on the TWE
- TOEFL with a minimum score of 72 on internet based test and not below 17 on the TWE.
- IELTS Academic Training with a minimum overall score of 5.5 and a minimum score one the specific parts of at least 5.0
Courses in the program
Business adm., adv. level: Organisation and communication, 7.5 Credits
Business adm., adv. level: Efficient leadership and business ethics, 7.5 Credits
Business adm., adv. level: Consumer behaviour, 7.5 Credits
Business adm., adv. level: Marketing in networks, 7.5 Credits
Business adm., adv. level: Qualitative methods, 7.5 Credits*)
Business adm., adv. level: Quantitative methods, 7.5 Credits*)
Business adm., adv. level: Master thesis, 15 Credits
*) These courses are studied jointly with the master programme in Business Administration, accounting and auditing
