[This blog post is in English due to international interest. If you want information in Swedish, please don't hesitate to contact me.] As researchers of pop culture travels, we are regularly met with practitioners' general agreement that research on tourism in the wake of pop culture phenomena is important. They ask questions like: "Who are these tourists?", "What do they want?", "How can we make them visit our destination?", "How many can we expect?", "How long will it last?", and " Do we...
