The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.

The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.

The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management.

Entry requirements

Degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education.

English course A from Swedish Upper Secondary School (Gymnasium) or equivalent. This can be proven by for example the following inernational tests:

- TOEFL with a minimum score of 530 on paper based test and not below 4.0 on the TWE
- TOEFL with a minimum score of 72 on internet based test and not below 17 on the TWE.
- IELTS Academic Training with a minimum overall score of 5.5 and a minimum score one the specific parts of at least 5.0

Selection

Urvalet baseras på antalet avklarade akademiska poäng i intervallet 30-285hp godkända fram till och med sista anmälningsdag. I urvalet rangordnas de sökande efter totalt redovisade akademiska poäng.

Title of qualification

Degree of Master of Arts/Science (60 credits)
Magisterexamen med huvudområdet företagsekonomi
översatt till
Master of Science (60 credits) with a major in Business Aministration

Beroende av vilka tidigare studiemeriter den studerande har så kan något av förleden Ekonomie eller Filosofie komma att kopplas till examensbenämningen.