Maria Lexhagen
Background
I’m a lecturer and researcher in tourism studies with a PhD in Business Administration. I defended my doctoral thesis, ”E-marketing and customer perceived value in travel and tourism”, at School of Business, Economics and Law at Gothenburg University. Since then I have worked in several parallel research projects focusing on digital marketing and management in tourism and tourism destinations, innovation and trends in tourism, as well as pop culture tourism and fan travel. I also work with teaching in tourism studies, scientific methods, and consumer behavior and marketing as well as supervising student thesis’s and doctoral students. Currently, I’m also the director of the tourism research centre, ETOUR, at Mid Sweden University. In that position I’m involved in strategic development of knowledge based on scientific research relevant for the greater society.
Area of interest
- Digital marketing and management in tourism (e-tourism)
- Innovation and strategic development in tourism destinations
- Social media
- Consumer behaviour
- Pop culture tourism and fan travel
Current research
Knowledge based development in tourism, Trends in mountain tourism, Pop culture tourism and The knowledge destination.
Teaching and tutoring
Business administration and tourism studies. I also do a lot of presentations of research in various contexts outside the university.
Other information
Adjunct board member of Destination Östersund AB, and member of the reference group of Risk and Crisis Research Center at Mid Sweden University.
Publications
Articles in journals Articles, book reviews Books Chapters in books Conference papers Doctoral theses, comprehensive summaries Reports
Articles in journals
Höpken, W. , Fuchs, M. , Keil, D. & Lexhagen, M. (2015). Business intelligence for cross-process knowledge extraction at tourism destinations. Information Technology & Tourism, vol. 15: 2, pp. 101-130.
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2014). A value co-creation perspective on Customer-Based Brand Equity Model for Tourism Destinations : A Case from Sweden. Finnish Journal of Tourism Research (Matkailututkimus), vol. 10: 1, pp. 8-24.
Fuchs, M. , Höpken, W. & Lexhagen, M. (2014). Big data analytics for knowledge generation in tourism destinations : A case from Sweden. Journal of Destination Marketing and Management, vol. 3: 4, pp. 198-209.
Larson, M. , Lexhagen, M. & Lundberg, C. (2013). Thirsting for Vampire Tourism : Developing Pop Culture Destinations. Journal of Destination marketing and management, vol. 2: 2, pp. 74-84.
Fuchs, M. , Abadzhiev, A. , Svensson, B. , Höpken, W. & Lexhagen, M. (2013). A knowledge destination framework for tourism sustainability. Tourism, vol. 6: 2, pp. 121-148.
Kuttainen, C. & Lexhagen, M. (2012). Overcoming barriers to SME e-commerce adoption using blended learning : - a Swedish action research case study. Information Technology & Tourism, vol. 13: 1, pp. 13-26.
Lexhagen, M. & Lundberg, C. (2010). The popular culture tourism service system: the case of Twilight. Impresa Ambiente Management, vol. 3: 2
Lexhagen, M. (2009). Customer perceived value of travel and tourism web sites. International Journal of Information Systems in the Service Sector, vol. 1: 1, pp. 35-53.
Lexhagen, M. (2005). The importance of value added services to support the customer search and purchase process on travel websites. Information Technology & Tourism, vol. 7: 2, pp. 119-135.
Lexhagen, M. , Nysveen, H. & Hem, L. (2004). Festival coordination : An exploratory study on intention to use mobile devices for coordination of a festival. Event Management, vol. 9: 3, pp. 133-146.
Lexhagen, M. & Nysveen, H. (2001). An Update on Swedish and Norwegian Tourism Websites : The Importance of Reservation Services and Value-added Services. Scandinavian Journal of Hospitality and Tourism, vol. 1: 2, pp. 150-154.
Lexhagen, M. & Nysveen, H. (2001). Swedish and Norwegian Tourism Websites : The Importance of Reservation Services and Value-added Services. Scandinavian Journal of Hospitality and Tourism, vol. 1: 1, pp. 38-53.
Articles, book reviews
Lexhagen, M. (2010). Book review of; Advances in Tourism Destination Marketing - Managing Networks. Journal of information technology and tourism, vol. 12: 2, pp. 198-200.
Books
Lundberg, C. , Lexhagen, M. & Mattsson, S. (2011). Twilight + Vacation= Twication©. Östersund : Jengel Förlag
Chapters in books
Fuchs, M. , Höpken, W. & Lexhagen, M. (2015). Applying business intelligence for knowledge generation in tourism destinations : a case study from Sweden. In Tourism and Leisure : Current issues and perspectives of development. Wiesbaden, Germany : Springer Gabler. pp. 161-174.
Höpken, W. , Fuchs, M. & Lexhagen, M. (2014). Tourism Knowledge Destination. In Encyclopedia of Business Analytics and Optimization. Hershey, PA : IGI Global. pp. 2452-2556.
Fuchs, M. , Höpken, W. & Lexhagen, M. (2014). Applying business intelligence for knowledge generation in tourism destinations : - A case study from Sweden. In Tourism and Leisure : Current issues and perspectives of development. Springer Gabler. pp. 161-174.
Lundberg, C. & Lexhagen, M. (2014). Pop culture tourism : A research model. In Fan Studies : Researching popular audiences. Inter-Disciplinary Press. pp. 13-34.
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2013). Determinants of the co-created destination experience : an empirical validation from Sweden. In Tourism Marketing : On Both Sides of the Counter. Newcastle : Cambridge Scholars Publishing. pp. 57-79.
Lexhagen, M. , Larson, M. & Lundberg, C. (2013). The virtual fan(g) community : Social Media and Pop Culture Tourism.. In Tourism Social Media : Transformations in Identity, Community and Culture. Emerald Group Publishing Limited (Tourism Social Science Series). pp. 133-158.
Fuchs, M. , Chekalina, T. & Lexhagen, M. (2012). Destination brand equity modelling and measurement – a summer tourism case from Sweden. In Strategic Marketing in Tourism Services. Bingley, UK : Emerald Group Publishing Limited. pp. 95-115.
Lundberg, C. & Lexhagen, M. (2012). Bitten by the Twilight Saga : From Pop Culture Consumer to Pop Culture Tourist. In The Contemporary Tourist Experience : Concepts and Consequences. Abingdon : Routledge. pp. 147-164.
Lexhagen, M. (2012). The search and purchase process among e-travel customers. In Encyclopedia of Cyber Behavior. Hershey, PA : IGI Global. pp. 514-524.
Lexhagen, M. (2011). Customer Perceived Value of Travel and Tourism Web Sites : An outlook on web 2.0 developments. In Information Systems and New Applications in the Service Sector : Models and Method. New York : IGI Global. pp. 31-54.
Lexhagen, M. (2002). Vykort? : Jag SMS:ar!. In Resenär- Inte turist! : om ungdomar, resor och drömmar. Stockholm : Svenska Turistföreningen STF (Svenska turistföreningens årsbok). pp. 207-.
Conference papers
Meyer, V. , Höpken, W. , Fuchs, M. & Lexhagen, M. (2015). Integration of data mining results into multi-dimensional data models. In Information and Communication Technologies in Tourism 2015 : Proceedings of the ENTER Conference 3-6 February 2015 (Lugano, Switzerland).. pp. 155--168.
Gyimóthy, S. , Lundberg, C. , Lindström, K. N. , Lexhagen, M. & Larson, M. (2015). Popculture tourism : A research manifesto. In Tourism Social Science Series.. pp. 13--26.
Kolas, N. , Höpken, W. , Fuchs, M. & Lexhagen, M. (2015). Information gathering by ubiquitous services for CRM in tourism destinations : an explorative study from Sweden. In Information and Communication Technologies in Tourism 2015 : Proceedings of the ENTER Conference 2015.. pp. 73--86.
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2015). Fulfilment of destination brand promise : the core of customer-based brand equity modelling for tourism destinations. .. pp. 114--118.
Fuchs, M. , Chekalina, T. , Höpken, W. & Lexhagen, M. (2015). Customer based brand equity modelling for big data analytics in tourism destinations : a case from Sweden. In The t-Forum 2015 Global conference : Tourism intelligence in action.
Lexhagen, M. , Eriksson, L. , Olausson, F. & Fuchs, M. (2014). Defining tasks and creating financial innovations : Challenges of a Swedish local DMO. .
Schmunk, S. , Höpken, W. , Fuchs, M. & Lexhagen, M. (2014). Sentiment analysis: Extracting decision-relevant knowledge from UGC. In Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. New York : . pp. 253--265.
Lundberg, C. & Lexhagen, M. (2014). Internet and social media usage among visitors in the Swedish mountain regions. .
Lundberg, C. , Lindström, K. & Lexhagen, M. (2014). Broadening the experience /servicescape concepts: Evidence from popular culture destination. .
Fuchs, M. , Chekalina, T. , Höpken, W. & Lexhagen, M. (2014). Value co-creation modelling for big data analytics : the destination management information system Åre. In The values of tourism.
Kronenberg, K. , Fuchs, M. & Lexhagen, M. (2014). Economic Impact of Tourism : The process of research design for the Jämtland Region. .
Höpken, W. , Fuchs, M. , Höll, G. , Keil, D. & Lexhagen, M. (2013). Multi-dimensional data modelling for a tourism destination data warehouse. In Information and Communication Technologies in Tourism 2013, Proceedings of the ENTER Conference 22-25 January 2013, Innsbruck, Austria.. pp. 157--169.
Chekalina, T. , Fuchs, M. , Lexhagen, M. & Margaryan, L. (2013). Measuring Customer-Based Brand Equity for Tourism Destinations - Understanding Missing Value Patterns for Tangible Destination Resources. .
Fuchs, M. , Höpken, W. & Lexhagen, M. (2013). A Business Intelligence Application for Knowledge Generation in Tourism Destinations – A Case from Sweden. .
Gyimóthy, S. , Lundberg, C. , Lexhagen, M. & Larson, M. (2013). Popculture tourism: a research manifesto : Celebrating and enhancing the tourism knowledge-based platform. .
Chekalina, T. , Lexhagen, M. & Fuchs, M. (2013). Understanding the Value in Use of Multi-Segment Destinations : A Summer Season Case of the Swedish Mountain Resort Åre. In Marketing Places and Spaces: Shifting Tourist Flows : 5th Advances in Tourism Marketing Conference Proceedings. Vilamoura - Portugal : . pp. 365--371.
Kuttainen, C. , Lexhagen, M. , Fuchs, M. & Höpken, W. (2012). Social media monitoring and analysis in tourism. In Proceedings of the 2nd Advances in hospitality and tourism marketing & management conference.
Lexhagen, M. , Kuttainen, C. , Fuchs, M. & Höpken, W. (2012). Destination talk in social media: a content analysis for innovation. In Proceedings of the 2nd Advances in hospitality and tourism marketing & management conference.
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2011). Customer-Based Brand Equity Model for Tourism Destinations : Insights from Service Marketing. In Innovation Processes and Destination Development in Tourist Resorts, The Regional Studies Association Research Network on Tourism and Regional Development (RSA).. pp. 9-
Larson, M. , Lundberg, C. & Lexhagen, M. (2011). town of the living, the city of the un-dead: : developing film tourism. .
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2011). Determinants of the co-created destination experience: an empirical validation from Sweden. In Transforming experiences: tourism marketing from both sides of the counter.
Chekalina, T. , Fuchs, M. & Lexhagen, M. (2011). A customer-based brand equity model for tourism destinations : – insights from service marketing. .
Lundberg, C. , Lexhagen, M. , Giannakis, S. & Larson, M. (2011). Pop Culture Tourism: Twilight Tourists’ Travel Motives. .
Höpken, W. , Fuchs, M. , Keil, D. & Lexhagen, M. (2011). The knowledge destination : – a customer information-based destination management information system. In Information and Communication Technologies in Tourism 2011.. pp. 417--429.
Pitman, A. , Zanker, M. , Fuchs, M. & Lexhagen, M. (2010). Web Usage Mining in Tourism : A Query Term Analysis and Clustering Approach. In Information and Communication Technologies in Tourism 2010.
Nysveen, H. & Lexhagen, M. (2002). Reduction of perceived risks through on-line value added services offered on Tourism businesses websites.. In Information and Communication Technologies in Tourism 2002 : Proceedings of the ENTER Conference 2002. Wien : . pp. 488--496.
Nysveen, H. & Lexhagen, M. (2001). Effects of the Internet as a Channel for Bookings. A Study among Swedish Hotels. In Proceedings of the ENTER conference 2001. Wien : . pp. 335--345.
Lexhagen, M. (2001). Information and communication technologies in Tourism 2000 : proceedings of the interantional enter conference in Barcelona Spain 2000. .
Doctoral theses, comprehensive summaries
Lexhagen, M. (2009). E-marketing and customer perceived value in travel and tourism. Dis. (Comprehensive summary) Östersund : Mittuniversitetet. Etour, 2009 (Vetenskapliga bokserien / European Tourism Research Institute : 2009:20)
Reports
Wall-Reinius, S. , Olausson, F. , Ankre, R. , Dahlberg, A. , Lexhagen, M. , Lundberg, C. , Sandell, K. & Bodén, B. (2015). Undersökning bland besökare i södra Jämtlandsfjällen sommaren 2013. Östersund : Mittuniversitetet (Rapportserien / European Tourism Research Institute 2015:2)
Wiggen, O. & Lexhagen, M. (2015). Digital Toolbox: : Innovation for Nordic Tourism SMEs. Oslo : Nordic Innovation
Fredman, P. , Wall-Reinius, S. , Sandell, K. , Lundberg, C. , Lexhagen, M. , Bodén, B. & Dahlberg, A. (2014). Besök och besökare i fjällen : Resultat från en undersökning avseende svenskarnas fritidsaktiviteter i fjällen, besök i olika fjällområden, landskapsrelationer, fjällen i sociala medier, upplevelser av vindkraft och attityder till skyddad natur. Östersund : Mittuniversitetet (Rapportserien / European Tourism Research Institute 2014:3)
Kronenberg, K. , Lexhagen, M. & Fuchs, M. (2014). Ekonomiska spridningseffekter inom turism : Forskningsöversikt och praktiska metoder,. (Rapportserien / European Tourism Research Institute 2014:4)
Lundberg, C. , Lexhagen, M. & Mattsson, S. (2012). Twication™ : The Twilight Saga Travel Experience. Östersund : Jengel Förlag AB (Rapportserien / European Tourism Research Institute 2012:29)
Lundberg, C. , Lexhagen, M. & Mattsson, S. (2011). I populärkulturturismens spår : Twilight + Vacation = Twication©. Östersund : Jängel Förlag AB (Rapportserien / European Tourism Research Institute 2011:28)
Lexhagen, M. (2008). Customer perceived value of travel and tourism web sites. Östersund : ETOUR (Working paper - European Tourism Research Institute 2008:2)
Lexhagen, M. (2008). Kundens upplevda värde på webbplatser för resor och turism : - Inte för nöjes skull. Östersund : ETOUR (Working paper - European Tourism Research Institute 2008:1)
Flagestad, A. , Svensk, G. , Nordin, S. & Lexhagen, M. (2004). Vintersportorten - året runt. Östersund : ETOUR (Utredningsserien / European Tourism Research Institute 2004:22)
Gudmundson, A. & Lexhagen, M. (2003). Relationsmarknadsföring och teknologi i tjänsteföretag : Intern marknadsföring en förutättning?. Östersund : European Tourism Research Institute (ETOUR) (Working paper - European Tourism Research Institute 2003:4)
Lexhagen, M. (2003). Kartläggning av Svenska turistbyråer på Internet. Östersund : European Tourism Research Institute (ETOUR) (Fakta turism: aktuell forskning vid ETOUR 2)
Gudmundson, A. & Lexhagen, M. (2003). Intäktsstyrning och prissättning på säsongsberoende hotell. Östersund : European Tourism Research Institute (ETOUR) (Working paper - European Tourism Research Institute 2003:1) (Working paper - European Tourism Research Institute )
Fernström, G. , Hellman, P. , Lexhagen, M. , Lindqvist, L. , Nysveen, H. , Pederson, P. E. & Thorbjörnson, H. (2002). Kan turistnäringen bygga varumärkesrelationer via Internet?. Östersund : ETOUR (Rapportserien / European Tourism Research Institute R 2002:8)
Lexhagen, M. (2001). Internet på svenska hotell : En kartläggning. Östersund : European Tourism Research Institute (ETOUR) (Utredningsserien / European Tourism Research Institute 2000:3)
Lexhagen, M. & Nysveen, H. (2000). Tjänster på Internet : En analys av hotell, flyg, resebyråer och researrangörer. Östersund : European Tourism Research Institute (ETOUR) (Populärvetenskapliga serien / European Tourism Research Institute (ETOUR) 2000:8)
Grevby, A. , Ångman, L. & Lexhagen, M. (1999). IT användning i turistnäringen : Nätverk, växtvärk, och huvudvärk. Östersund : European Tourism Research Institute (ETOUR) (Populärvetenskapliga serien / European Tourism Research Institute (ETOUR) 1999:2)
Lexhagen, M. & Grevby, A. (1999). IT användning i turistnäringen : En kartläggning av små och medelstora företag. Östersund : European Tourism Research Institute (ETOUR) (Utredningsserien / European Tourism Research Institute 1999:2)