Jonathan Yachin
Publications
Articles in journals
Yachin, J. M. (2019). The entrepreneur–opportunity nexus: discovering the forces that promote product innovations in rural micro-tourism firms. Scandinavian Journal of Hospitality and Tourism, vol. 19: 1, pp. 47-65.
Yachin, J. M. (2018). The 'customer journey' : Learning from customers in tourism experience encounters. Tourism Management Perspectives, vol. 28, pp. 201-210.
