Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

Aim

The aim with the course is to increase the students’ knowledge of the experience industry, here also including the concepts of cultural and creative economy. The course focuses on how regions and companies work strategic within the experience industry and creative economy in order to gain competitiveness.

Course objectives

The student should after finished course
- be able to explain the experience industry as well as the creative and cultural economy
- be able to understand the effect of this sector on society
- be able to understand and analyze the specifics of business development, leadership, and marketing in the experience industry and creative economy

Content

The first part of the course will provide the students with basic knowledge of the evolving experience industry and creative economy. The later part of the course will study business development, leadership, and marketing in the sector.

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course will be a full-time course including lectures and seminars. Teaching language is English.

Examination form

Examination is done through written assignments and seminars.

Grading system: www.miun.se/betygskriterier

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.