Business Administration Ba (C), Management in the Experience Industry, 7,5 ECTS

Versions:
2019-08-15 - Until further notice 2016-01-01 - 2019-08-14 2014-08-27 - 2015-12-31 2013-08-30 - 2014-08-26 2011-01-01 - 2013-08-29 2010-01-15 - 2010-12-31 2008-08-15 - 2010-01-14 2008-01-19 - 2008-08-14 2007-09-01 - 2008-01-18
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Syllabus:
Företagsekonomi GR (C), Företagande i upplevelseindustrin, 7,5 hp
Business Administration Ba (C), Management in the Experience Industry, 7,5 ECTS

General data

  • Code: FÖ014G
  • Subject/Main field: Business Administration
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 7,5
  • Progressive specialization: - - -
  • Education area: Samhällsvetenskap 100%
  • Answerable faculty: Faculty of Human Sciences
  • Answerable department: Department of Social Sciences
  • Approved: 2007-04-23
  • Date of change: 2007-10-03
  • Version valid from: 2008-01-19

Aim

The aim with the course is to increase the students’ knowledge for the experience economy in the society. The course focuses on how companies can work strategic with experiences and marketing offers based on experiences.

Course objectives

The student should after finished course
- be able to explain experience economy
- be able to understand the effect of the electronic market in the
experience economy
- be able to analyze the experience economy from a marketing
perspective

Content

The first part of the course will provide the students with a basic knowledge of the evolving experience industry. The later part of the course will study the electronic markets associated with this phenomena from a marketing perspective.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course will be a full-time course including lectures and seminars.

Examination form

Examination is done through assignments and/or exam.

Grading system: www.miun.se/betygskriterier

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Litterature list

Select litterature list:

Required literature

  • Author: Yeoman, I, Robertsson, M, Ali-Knight, J, Drummond, S, McMahon-Beattie, U
  • Title: Festival and Events Management, An international arts and culture perspective.
  • Edition: 2003
  • Publisher: Butterworth-Heinemann Ltd, UK
  • Author: Castells, Manuel
  • Title: Internetgalaxen - reflektioner om internet, ekonomi och samhälle
  • Edition: 2002
  • Publisher: Bokförlaget Daidalos
  • Author: Atlestam, Barbro (red)
  • Title: Informationssamhället: åter till framtiden.
  • Edition: 2004
  • Publisher: VINNOVA

Check if the literature is available in the library

The page was updated 12/20/2023